A new website that brings older women, dubbed ?Cougars?, together with younger men who are seeking a more mature partner has launched and is growing fast.

The site - located at http://www.cougared.com ? has attracted more than 1600 members since its launch in October 2007 and goes to prove the popularity of the ?May to December? dating trend.

Apart, of course, from big cats, until recently, ?Cougar? was mainly associated with a model of Ford car and a multitude of sports teams - but that is changing fast.

The term Cougar in relation to older women was Time Magazine?s number one buzzword of 2007 and a runner up for the Oxford American Dictionary?s Word of the Year.

In dating terms, cougars are generally speaking women in their early 40s and upwards who have a strong preference for dating men who are considerably younger. read more